Naarangi is a young Indian fashion brand redefining how people experience clothing. More than just apparel, it represents emotion, memory, and presence.

Built on the philosophy of slow fashion, Naarangi blends vibrant design with conscious craftsmanship. Each piece is created in small batches, ensuring quality, individuality, and minimal waste.

With a name inspired by the Hindi word for “orange,” the brand embodies warmth, vitality, and zest for life.

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Founders Behind Naarangi

Naarangi was founded by Rudrakshi and later joined by Ishita, creating a partnership where design and business expertise came together seamlessly.

Rudrakshi, originally from Haldwani near Nainital, carries deep inspiration from her surroundings — mountains, nature, colors, and textures. She has always been driven by the idea of creating something meaningful with her hands.
At Naarangi, she leads design with an eye for details, fabrics, and silhouettes that tell a story. Her approach focuses on mindful clothing that is comfortable, rooted in emotion, and infused with color.
Ishita comes from a business background and studied at St. Xavier’s College, Mumbai. Though initially drawn to fine jewelry, her interest in fashion led her to Naarangi, where she now handles operations, business development, and market positioning. Her role bridges strategy with creativity, helping the brand grow without losing its original vision. Together, they form a team where one brings artistic vision and the other provides structure and direction.

Philosophy and Brand Identity

At its core, Naarangi is about color and consciousness. The founders believe that fashion is not just about wearing clothes but about experiencing a state of joy and presence.

Each collection is designed with inspiration drawn from nature, memory, and everyday experiences — the smell of rain, the monsoon skies, or the nostalgia of childhood.

Naarangi stands firmly against fast fashion. By producing in small batches, the brand reduces waste, supports ethical sourcing, and ensures exclusivity.

Their fabrics are chosen for comfort and breathability, designed to suit Indian climates while still being stylish and versatile.

What Makes Naarangi Unique?

Several qualities make Naarangi stand out in the crowded fashion market:

Sustainability: Limited-run collections reduce overproduction and promote mindful consumption.
Comfort Meets Design: Skin-loving fabrics and easy silhouettes balance aesthetics with wearability.
Emotional Storytelling: Each garment carries a deeper meaning, creating an emotional bond between the wearer and the brand.
Inclusivity: The designs celebrate diverse body types and personalities, moving beyond narrow fashion stereotypes.

This combination of sustainability, authenticity, and emotional resonance sets Naarangi apart as more than just a clothing label.

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Challenges on the Journey

Like any startup, Naarangi faces challenges. One of the biggest hurdles is educating customers about the true value of handcrafted, sustainable fashion. In a market dominated by fast fashion, consumers often expect lower prices, making it difficult to justify the cost of ethical production.

Another challenge is production and logistics. Small-batch manufacturing is intentional, but it requires precise quality control and reliable sourcing. As Naarangi grows, balancing demand with supply while maintaining its philosophy is a constant task.

Marketing and visibility also play a role. Standing out in the competitive Indian fashion scene requires strong storytelling, branding, and consistent customer engagement.

Looking Ahead

Despite the hurdles, Naarangi’s vision remains clear — to grow without compromising values. The brand aims to expand its reach across India and beyond, while staying rooted in slow fashion principles.

Future collections will continue to draw from nature, memories, and emotions, ensuring that every piece tells a story.

For the founders, the ultimate goal is not just to sell clothes but to create experiences that bring joy, consciousness, and connection. Naarangi’s journey has only just begun, but its vibrant philosophy promises a colorful path forward.

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